About Pontera
The name Pontera was born out of our aspiration to be the bridge to better retirement. We deliver a secure and seamless platform for financial advisors to manage 401(k) and other held away accounts.
Our mission
Pontera is dedicated to helping individuals retire with greater wealth and financial security. Founded in 2012, we work with Registered Investment Advisors (RIAs), Broker-Dealers, and some of the largest financial institutions in the country.
Our team
Pontera has put together a team committed to building solutions for age-old challenges. We are a diverse, customer-focused team of problem solvers, creative thinkers, engineers and financial services veterans focused on finding solutions that benefit everyone.
Our partners
Pontera has built partnerships with some of the largest firms in the financial services industry and major providers of wealth management software. We are open to new engagements that align with our mission to create better retirement outcomes.
Our investors
Join us!
We are growing and looking for remarkable talent to join us on our mission.
Recent news coverage
05 / 22 / 2023
Managing the Wealth but Not the Plan
Fred Barstein talks with Dave Goldman, chief business officer at Pontera, about the impact of DC plans on RPAs.
Read Article05 / 22 / 2023
Managing the Plan but Not the Wealth
Dave Goldman and Fred Barstein discuss how advisors can help clients manage their defined contribution accounts to provide a holistic view of their portfolios.
Read Article05 / 22 / 2023
Advisor Tech Talk (Week of 5/22/23)
Digital Wealth News recaps partnership announcements for Pontera, Ledgible, DFD Partners and Marstone, as well as a new executive chairman at Orion.
Read Article05 / 16 / 2023
SignatureFD and Pontera Partner to Help More Retirement Savers Find Their Net Worthwhile
Pontera has announced a partnership with Atlanta-based wealth management firm SignatureFD, which serves more than 1,600 client families, and has over $6 billion in total assets under management, including $550 million in outside assets. The partnership will allow them to help even more clients transform their net worth into their Net Worthwhile.
Read Article05 / 16 / 2023
ChatGPT, Amazon, TikTok Are Coming for RPAs
Plan participant expectations are evolving thanks to new technologies. Retirement savers might have more trust in their employer and providers have better access at work, but that access is becoming easier through firms like Pontera.
Read Article05 / 16 / 2023
SignatureFD adds Pontera platform to grow 401(k) business
Pontera’s alliance with the Atlanta-based wealth manager is the latest in a string of deals designed to give financial advisors the ability to manage client assets in held-away accounts.
Read Article04 / 27 / 2023
OneDigital Partners with Pontera to Help FAs Manage 401(k)s
OneDigital pointed to recent research published in the Harvard Business Review that found that more than 40% of employees cash out their 401(k) plans when changing jobs, despite the harm such a move does to retirement savings.
Read Article04 / 26 / 2023
OneDigital Partners with Pontera to Help FAs Manage 401(k)s
The partnership will provide advisors assistance on various investment options, including target date funds and managed services, as well as “more bespoke in-plan management,” David Goldman, chief business officer of Pontera, said in the announcement.
Read Article04 / 25 / 2023
OneDigital Chooses Pontera to Help Clients with Their 401(k)s
Pontera has partnered with @WeAreOneDigital to enable their representatives to more effectively manage plan participant accounts as part of their cohesive, goals-based investment strategies for clients.
Read Article04 / 25 / 2023
OneDigital Partners with Pontera to Help Participants with Their 401(k)s
Using Pontera’s solution, OneDigital wealth managers will be able to gain deep insights into each of their client’s retirement accounts to make informed rebalancing decisions while retaining assets in-plan.
Read Article04 / 19 / 2023
Pontera Adds Integrations with Envestnet and AssetBook to Enable Direct Trading in 401(k) Accounts
Ezra Group sat down with Dani Fava, Group Head of Product Innovation at Envestnet, and Marwa Zakharia, CEO of AssetBook, to find out more about their integration with Pontera and the new opportunities it offers to advisors.
Read Article04 / 14 / 2023
Retirement Savers Need More Help Managing Their 401(k)s
Advisors we work with at Pontera are successfully offering a more comprehensive service to their clients by managing their 401(k)s and other retirement assets in concert with the rest of their portfolios, producing happier clients and better retirement outcomes.
Read Article03 / 30 / 2023
Adviser Product Partnerships: Lion Street Adds Pontera as Partner to Deliver 401(k) Management Platform
Lion Street’s wealth managers will now be able to analyze held away account fund lineups, review historical performance and fees, and rebalance accounts using Pontera’s client-permissioned, SOC 2-certified platform.
Read Article03 / 28 / 2023
Lion Street Adds Pontera as a Strategic National Partner to Deliver 401(k) Management to Seasoned Professionals Across the US
Lion Street, a national broker-dealer with more than $18 billion in assets under administration, will use Pontera to analyze held-away account fund lineups, review historical performance and fees, and proactively rebalance accounts to create better client outcomes.
Read Article03 / 22 / 2023
Pontera and AssetBook Collaborate on Retirement Portfolio Management Support
AssetBook is partnering with Pontera to help financial advisors manage their client’s full portfolio, now enabling them to view, monitor, report and bill on held-away assets in AssetBook’s Pulse Platform.
Read Article03 / 21 / 2023
Pontera and AssetBook Announce Integration to Help Advisors Comprehensively Manage the Retirement Saver’s Full Portfolio
Marwa Zakharia, Chief Executive Officer at AssetBook said “Partnering with Pontera... strengthens our advisors’ ability to customize a holistic financial plan and help clients achieve their retirement goals.”
Read Article02 / 28 / 2023
Sanctuary Wealth Expands Advisor Toolbox by Partnering With Pontera
Sanctuary Wealth, with partner firms in 28 states and $25Bn in AUM, has partnered with Pontera to provide another "arrow in the quiver" for their advisors to deliver better client retirement outcomes.
Read Article02 / 28 / 2023
Sanctuary Wealth Partners with Pontera for Held-Away Accounts Support
Sanctuary Wealth, announced today it has formed a partnership with financial technology company Pontera that enables Sanctuary Wealth advisors to manage, trade, and bill on held-away accounts, including 401(k)s and 403(b)s.
Read Article02 / 10 / 2023
What’s New In Investments, Funds? – Pontera, Benjamin F. Edwards
New York-based Benjamin F. Edwards, a wealth-management firm with over $38 billion in client assets under management, has partnered with fintech company Pontera to enable financial advisors to manage clients’ retirement accounts, including held away assets.
Read Article02 / 09 / 2023
Tech Roundup: Pontera Teams With Benjamin F. Edwards
Benjamin F. Edwards, a dually registered broker-dealer and investment advisor that manages over $38B in client assets, partnered with fintech firm Pontera to enable financial advisors to manage clients’ 401(k)s and other retirement accounts..
Read Article02 / 08 / 2023
Benjamin F. Edwards Partners with Pontera to Enhance Its Approach to Providing Tailored Wealth Management
With nearly 300 advisors in 32 states, Benjamin F. Edwards has a distinguished 135-year legacy. The partnership with Pontera upholds their "Golden Rule" focus by giving Edwards advisors the ability to manage, trade and report on held away assets.
Read Article02 / 07 / 2023
Advisor Tech Talk: Pontera | Envestnet Integration
Pontera announced that Envestnet has integrated its solution into its financial wellness ecosystem. The integration enables advisors to incorporate clients’ retirement savings account balances into holistic views of their entire financial life.
Read Article02 / 03 / 2023
Fintech Bytes: Pontera Integrates with Envestnet
Envestnet has brought Pontera into its financial wellness ecosystem. Advisors can plan, review and bill on employer-sponsored retirement accounts within the Tamarac platform. The Envestnet integration is another step in Pontera’s quick rise.
Read Article02 / 02 / 2023
Pontera Integrates its 401(k) Management Capabilities into Envestnet’s Ecosystem
Pontera, the 401(k) fintech platform that enables financial advisors to trade and manage 401(k), 403(b), and other held-away retirement accounts, can now plan, review, and bill on employer-sponsored accounts in applications within the Envestnet | Tamarac platform.
Read Article02 / 02 / 2023
Envestnet Adds Pontera’s 401(k) Management Platform: Tech Roundup
With the new integration, advisors can plan, review and bill on employer-sponsored accounts in applications within the Envestnet | Tamarac platform. Advisors will also be able to incorporate clients’ retirement savings account balances into holistic views of their entire financial lives.
Read Article02 / 02 / 2023
Wealthtech Weekly: Pontera lands Envestnet integration
This week, the firm is celebrating being integrated into Envestnet's financial wellness ecosystem. With this integration, advisors and financial professionals can plan, review and bill on employer-sponsored accounts in applications within the popular Envestnet|Tamarac platform.
Read Article02 / 01 / 2023
Pontera Announces Integration with Envestnet, Incorporating Its 401(k) Management Capabilities Into Envestnets Ecosystem
With this integration, financial professionals can plan, review, and bill on 401(k) and 403(b) accounts in applications within the Envestnet ecosystem, including the Tamarac platform
Read Article02 / 01 / 2023
401(K) Fintech Platform Pontera Announces Integration With Envestnet
The move is another in a long line of recent partnerships with some of the biggest players in wealth management that the 401(K) fintech platform has announced over the last two years.
Read Article02 / 01 / 2023
Pontera Announces Integration With Envestnet's Tamarac Platform
Through the Envestnet | Tamarac integration, both Envestnet and Tamarac users (that are also clients of Pontera) will be able to run householding and performance reporting across both custodied and held-away accounts.
Read Article12 / 15 / 2022
Advisorpedia podcast: Serving the Ecosystem of Financial Services with David Goldman
Pontera's David Goldman appeared with Doug Heikkinen on the Advisorpedia podcast to talk about how advisors and financial institutions can better support their clients' retirement needs
Read Article11 / 21 / 2022
Great Valley Advisor Group Selects Pontera to Provide Tailored Retirement Solutions to Advisors
The integration with Pontera is part of GVA's commitment to providing top resources to improve the overall experience of their clients. GVA’s advisors can leverage the Pontera platform to gain a more complete picture of their clients' financial well-being and can securely manage, view, report, supervise and bill on retirement and other held away accounts.
Read Article11 / 11 / 2022
Military veterans turned fintech leaders on the values needed to make it
As part of a Veterans Day spotlight, FinancialPlanning interviewed Pontera's Rory Berry (Commander, US Navy) about Veterans moving into finance.
Read Article11 / 09 / 2022
Choreo Chooses Pontera to Strengthen Client-First Approach with Held Away Asset Management
Choreo recently engaged with Pontera to enhance its growing tech stack and continue elevating client experience. Their advisors now have access to greater insight into their clients' assets, and can reallocate investments within retirement accounts.
Read Article09 / 21 / 2022
Pontera Appoints Nicole Zheng as Chief Marketing Officer
Zheng brings more than 10 years of marketing leadership and strategy execution experience to Pontera. She most recently served as President and CMO at Minim (NASDAQ: MINM)
Read Article09 / 12 / 2022
RIA Intel: Three Big Questions: Part 1
Pontera Chief Business Officer, David Goldman, provides his opinion on inflation as a risk to investors.
Read Article08 / 22 / 2022
Financial Advisor IQ: Dynasty Partnership to Help with RIA Client’s Retirement Accounts
"Dynasty Financial Partners has partnered with financial technology company Pontera to fully manage 401(k), 403(b) and other held away accounts for clients of the registered investment advisor firms in Dynasty’s network."
Read Article08 / 17 / 2022
Pontera and Dynasty Financial Partners Announce Partnership
Dynasty Financial Partners, the leading provider of back and middle-office outsourced solutions for RIAs, has partnered with Pontera. Leveraging Pontera's SOC 2 certified platform, RIAs in Dynasty's network can now fully manage 401(k), 403(b), and other held away accounts for their clients in a secure and compliant manner.
Read Article07 / 14 / 2022
Pontera and Hilltop Wealth Advisors Announce Partnership
Pontera and Hilltop Wealth Advisors have partnered to allow Hilltop's financial advisors to utilize the platform for held away account management. Chris Hostetler, CFP, Financial Advisor and Partner at Hilltop Wealth Advisors said: "Through our partnership with Pontera, our advisors gain the additional capability to securely manage clients’ retirement accounts as part of our holistic approach to wealth management."
Read Article06 / 30 / 2022
GeoWealth Adds Integration With Pontera
Chicago-based TAMP GeoWealth added an integration with Pontera to improve RIAs' access to held away account data and the ability to manage their clients' 401(k) and other retirement accounts. With Pontera’s technology, GeoWealth can now incorporate held away data alongside custodied accounts for performance reporting and billing.
Read Article06 / 30 / 2022
InvestmentNews: Pontera expands access to held-away account management with GeoWealth partnership
"Pontera is continuing its partnership spree in hopes of giving more financial advisers the ability to manage client assets in held-away retirement accounts... For GeoWealth, the integration lets the TAMP provide data from held-away accounts alongside managed assets to incorporate them in performance reporting and billing."
Read Article06 / 29 / 2022
DOL’s Rollover Reckoning Opens Doors for Advisors | ThinkAdvisor
The DOL started enforcing PTE 2020-02 on July 1, 2022, creating new challenges for advisors to face when considering rollover advice for retirement accounts. For well-positioned advisors, however, the new PTE presents an opportunity to stand out among peers, build trust and manage their clients’ retirement wealth more holistically.
Read Article06 / 09 / 2022
Pontera and RFG Announce Partnership
Hybrid RIA RFG Advisory has partnered with Pontera to enable their independent financial advisors to securely manage more of their clients' portfolios and help them reach a better retirement.
Read Article05 / 26 / 2022
Wealthcare Adds Partnership with Pontera to its Platform
Wealthcare added a partnership with Pontera to its GDX360 wealth management platform to allow its users to benefit from Pontera's held away account management capabilities, including trading without taking custody.
Read Article05 / 18 / 2022
Capitect Announces Integration with Pontera
Capitect announced that it has integrated with Pontera to enable financial advisors who use the company’s platform to include held away assets in reporting, billing, and rebalancing. Advisors who use both platforms can view data on these assets inside Capitect to build performance and asset allocation reports as part of holistic planning, applying their advice and strategies to retirement accounts.
Read Article05 / 06 / 2022
WealthTech Today Ep. 141: The Anatomy of 401(k) Trading
Pontera's Dave Goldman joined Craig Iskowitz to talk about the benefits of advisor management of retirement accounts and other held away assets, including a focus on the cybersecurity threats that Pontera can help alleviate.
Read Article04 / 28 / 2022
Pontera Announces Integration with SS&C’s Advent Custodial Data® Network to Help Advisors Manage Clients’ Retirement Assets
Pontera announced an integration with SS&C’s Advent Custodial Data® network. The technology integration provides held away account data for firms using SS&C’s advisory solutions. Users can view, report, supervise, and bill on 401(k), 403(b), and other held away accounts managed on Pontera’s platform through SS&C’s Advent Custodial Data® Network, including the Black Diamond® Wealth Platform, Axys, Advent Portfolio Exchange (APX), and Geneva.
Read Article04 / 26 / 2022
Prime Capital Investment Advisors Partners with Pontera to Enable Held Away Account Management
Prime Capital Investment Advisors (PCIA) has partnered with Pontera. This partnership will enable PCIA’s 120 advisors to securely manage clients’ retirement accounts without assuming custody.
Read Article04 / 19 / 2022
Pontera Integrates with Morningstar Office to Enable Management of Held Away Assets
Effective immediately, users of the Morningstar Office and Pontera platforms will now be able to view data on 401(k)s, 403(b)s, HSAs, and more in Morningstar Office to show performance, aggregate reports and even bill on held away accounts.
Read Article04 / 06 / 2022
Pontera and Mutual Group Announce Partnership
Mutual Group has partnered with Pontera to enable financial advisors to securely and compliantly manage and trade their clients’ retirement accounts. Through the partnership with Pontera, advisors affiliated with Mutual Group can now provide their clients with truly holistic wealth management by trading, managing and reporting on their clients’ held away accounts as part of their overall portfolio.
Read Article03 / 17 / 2022
InvestmentNews: SageView partners with Pontera to help advisers manage held-away accounts
Pontera is partnering with SageView Advisory Group, an RIA with $175 billion in assets, to help the firm’s advisers manage clients’ held-away retirement accounts. Pontera’s service lets advisers allocate assets in client accounts that they don’t custody, like 401(k)s and health savings accounts, without getting into trouble with regulators.
Read Article03 / 17 / 2022
planadviser: Advisers Can Integrate Clients’ Self-Directed Retirement Accounts
SageView Advisory Group and financial technology company Pontera have partnered on a platform to enable advisers to manage and trade clients’ retirement accounts. The platform passed rigorous cybersecurity quality controls that assess the risks associated with outsourced software solutions that store customer data online, according to the companies.
Read Article02 / 23 / 2022
FeeX Secures $80M in New Investment, Changes Name to Pontera
FeeX announced that it has raised $80 million across three recent funding rounds and changed its name to Pontera. Pontera comes from the Latin “pont,” meaning “bridge,” and reflects the company’s aspirations to create the bridge between individuals and a better retirement.
Read Article12 / 28 / 2022
WealthManagement: Three Steps to Improve Client Satisfaction in 2022
Long term financial planning can be overwhelming. Despite recent market gains, a study by J.P. Morgan found that 62% of defined contribution plan participants wish they could hand their retirement planning over to an expert. For individuals, predicting a path for investments into the far-off future amid headlines about new COVID-19 variants can feel like trying to build a house on a foundation of sand...
Read Article12 / 16 / 2021
FeeX and Coastal Partner on Held-Away Account Solution
FeeX, a provider of financial services technology, has formed a partnership with Coastal Investment Advisors Inc., a registered investment adviser (RIA), to enable Coastal’s advisers to more effectively manage their clients’ held-away accounts.
Read Article12 / 14 / 2021
FeeX and Coastal Investment Advisors, Inc. Announce Partnership
Coastal Investment Advisors adds FeeX tech to facilitate management of clients' 401ks, 403bs and other held away client retirement assets. The firm recently rolled out the technology to its 75+ advisors who have already begun to onboard clients onto the platform...
Read Article11 / 18 / 2021
FeeX and Advyzon Announce Integration to Help Advisors Manage Clients’ Held Away Assets
FeeX announced a technology integration and partnership with Advyzon, an all-in-one cloud-based financial advisory technology platform. Bringing together the two platforms will further streamline management for financial advisors, allowing them to focus on delivering maximum value to their clients...
Read Article11 / 03 / 2021
FeeX Tapped By Priority Financial Group to Power Held Away Account Management
Priority Financial Group announced it has partnered with FeeX, a financial technology provider, to power the firm’s Retirement Plan Center. The Center will allow advisors to securely trade and manage clients’ held-away assets wherever they are held.
Read Article10 / 14 / 2021
Carson Onboards FeeX, Offering Leading Fintech Retirement Service to Financial Advisors
Carson Group has partnered with FeeX to give Carson's network of advisors the ability to fully manage their clients' retirement plans. The technology ensures all investment decisions fit into their clients' holistic financial plans by allowing advisors to manage and trade retirement assets alongside other accounts.
Read Article08 / 03 / 2021
Dynamic Advisor Solutions Partners with Pontera to Actively Manage Held-Away Accounts
Dynamic Advisor Solutions has partnered with FeeX to provide a Premium Service option that integrates held-away accounts. The service gives advisors visibility into their clients' held-away holdings and available investments. Advisors can execute a sell, buy or exchange order on behalf of their clients, opening avenues of opportunity to add value and improve financial outcomes for their clients.
Read Article06 / 08 / 2021
Panoramix and FeeX Announce Technology Integration Facilitating Management, Reporting and Billing on Held Away Assets
Panoramix announced a technology integration with FeeX to allow advisors to trade, manage, and bill on held away accounts through a single platform without triggering custody. This new data feed between the platforms provides users with visibility into held-away assets, enabling users to easily integrate those into household performance reports.
Read Article05 / 04 / 2021
Orion Teams With FeeX For Management of Held-Away Assets
A new data feed between Orion and FeeX gives Orion users visibility into the held-away assets managed through the FeeX platform, granting advisors a more complete picture of an investor’s financial landscape, and enabling a more coordinated asset management strategy. Read full story
Read Article